The First Post-Sydney Sweeney Ad

Another marketer jumps on the genetics fad.

Initially, I was kind of stumped at coming up with anything new to say about the Sydney Sweeney eugenics contretemps, in which a voluptuous blonde actress (White Lotus) makes puns in an American Eagle blue jeans commercial about great jeans and great genes (perhaps Sydney’s assertion that her most important assets are 100% natural rather than the result of plastic surgery and that her second most important asset, her narrow waist, is due to hard exercise rather than Ozempic):

After all, how much is there left for me to say? I’ve been warning readers about the anti-attractiveness movement for many years now. So, it’s enjoyable to see the advertising industry finally taking on the killjoys that dominated American culture since Obama’s re-election.

Still, reports of the Death of Wokeness have been exaggerated, because lots of women with soft-major degrees then went nuts over a TV spot depicting a blondish woman as attractive, fulfilling, once again, Sailer’s Law of Female Journalism, which I first spelled out in 2009:

The most heartfelt articles by female journalists tend to be demands that social values be overturned in order that, Come the Revolution, the journalist herself will be considered hotter-looking.

For example:

Paywall here.