The Winter Olympics Are Here
Twitter he-men swear that THIS time they won't watch girly sports.
A lot of guys are taking to Twitter to gleefully announce that unlike when they were kids, NOBODY cares about the Olympics anymore.
A few thoughts:
You’re not a kid anymore, so you don’t care as much about sports as you used to, just like there are still people out there who care about whatever is the number one hit song this week the way you once did.
In two weeks, various Winter Olympics heroes you’ve never heard of right now will be famous. And they will stay famous for one or two more months, at which point all the snow will be gone and most people will forget about them until the 2030 Winter Olympics.
And that’s fine. It’s actually good to have a ritual calendar of different interests, instead of everybody thinking about soccer 11.5 months per year, or Americans thinking about the NFL 9 months per year.
Americans used to have only one screen in the house, so the family TV was naturally tuned to the Olympics, the biggest thing on TV every four years. Now there are more screens than householders, so
To be frank, most Winter Olympic sports are more fun to do than to watch, because most take place one-competitor-at-a-time: it’s slippery out there. You can’t have eight or twelve of the world’s best skiers line up at the top of the downhill and the first one to the bottom wins.
I mean, I suppose, theoretically, you could …
But you just can’t.
Granted, it would get huge TV ratings.
But it would be wrong.
It would especially be wrong if you let the 12 downhill racers …
Paywall here.
