I suspect some self-help fads actually do work when preached by the charismatic individual who started them: e.g., Rev. Norman Vincent Peale preached the Power of Positive Thinking to 9-year-old Donald Trump. But they usually don't replicate well in hands of non-superstars.
How many self-improvement fads/cults continue to work?
Here's an example from sports: serious weightlifting was considered a weird fringe training technique in many sports when I was a kid: e.g., pitcher Nolan Ryan started lifting after the 1972 season, but it took him a half dozen years to find a teammate, Brian Downing, who would do it with him.
Ryan went on to throw his seventh no-hitter in 1991 at age 44. Sandy Koufax is in second all-time with four no hitters. (Downing went on to transform himself into a Clark Kent-lookalike slugger and have a much better career from age 28 through 41 than he had had in his youthful prime.)
So, weightlifting works. (It especially works when combined with Performance Enhancing Drugs, of course.)
Baseball players should have figured out that weightlifting works a long time earlier. The great shortstop Honus Wagner worked out with dumbbells in the offseason 120 years ago. He peaked at age 34 in 1908, about 7 years after most ballplayers.
After his shameful 1925 season, Babe Ruth hired a personal trainer for the off-seasons and tossed the medicine ball around with him, hitting 60 homers in 1927.
So the gold standard of a formerly weird self-improvement cult that now consistently works is weightlifting in training athletes. It never goes out of fashion.
Motivational techniques, in contrast, seem to cycle in and out of fashion, suggesting, what, a placebo effect?
What else might consistently work?
Maybe Stanislavski's Method Acting? Daniel Day-Lewis took it to hilarious new extremes — when playing an 18th Century backwoodsman, he wore deerskins and carried a musket for months — but it sure worked for him.
One technique I recall from Dale Carnegie that seems to consistently work is an idea he borrowed from Ben Franklin: to get people to like you, it's useful to do them a favor, but what really works is to get them to do you a favor.
Fraternities train their bros to walk up to people to say hello, say their own name, and repeat the other person's name while shaking their hand, then reuse the other person's name in the conversation, so that they remember it.
That works.
I hope Cognitive Behavioral Therapy works. It seems pretty reasonable. It's likely that Obama got CBT when he got depressed after his primary defeat in 2000, and, if he did, it worked for him.
There are probably a lot of good ideas that are now considered common-sense that would have seemed weird a few thousand years ago. E.g., as Julian Jaynes pointed out, Odysseus seems more relatable to us moderns than does Achilles.
Similar to Daniel Day-Lewis, when Viggo Mortensen took the role of Aragon in Lord of the Rings he made a habit of carrying a full sword and scabbard with him every where he went during shooting, even on off days or when he went to the pub or to parties. Likely because Mortensen realized that the real Aragon would have become so comfortable carrying his sword with him and he needed to get that comfortable. So that was probably Day-Lewis's idea as well: a guy like the one he was playing would have gotten used to carrying a gun and wearing leather pants, so I should do it all the time. Great actors worry a lot about how their character moves, and if you're not comfortable with the clothes/objects your character wears or carries it can be very distracting. (I often wonder how much of Day-Lewis's legend is just him messing with people by exaggerating stories, like how he claimed he almost quit acting to be a cobbler after he played one in a movie.)
Also, rather famously Mortensen was a replacement for Aragon. Originally, the studio had the young stud Stuart Townsend in the role, but after a few months of training they replaced him with the older and more age-appropriate for the role Aragon. Townsend never fulfilled his promise as a young highly regarded Hollywood actor, although he was semi-famous as Charlize Theron's bf for a while, and I think his being kicked off of LOTR was a big blow to his ego that he didn't recover from.
It was also around this time another famous subout took place. Dougray Scott was slated to be in a superhero movie, but after some backstage sturm und drang he was replaced by Hugh Jackman. The role was of course Wolverine in the original X-Men movie, which of course Jackman has milked to the moon. Scott, like Townsend, basically disappeared after that. Last I heard he was doing CW level shows like Batwoman.
Ah, Hollywood.
Sometimes a fad is just a fad, and sometimes it isn't. It can be hard for the average Joe to tell the difference, so when the crowd moves on he does too, trusting their wisdom.
Reminds me how the highest-percentage free throw shooter in the NBA was some guy from the 1950s-60s who threw it up underhand. But so many players thought it looked uncool that they all stopped doing it and some guys with good free throw percentages shot normal. But I wonder if it it really is a better way to shoot and it needs to be tried seriously again.
But I'm also reminded how NFL kickers had a fad in the 80s and 90s of kicking with a barefoot, swearing it gave them better ability to control it and hit it harder. Or something. Its gone now, as it turned out to be just a weird fad for a bunch of weird guys doing a weird job that wasn't quite there yet in terms of fan acceptance like today.