White Men Are Stupid in Commercials

Especially in Harris-Walz campaign spots

Back in 2021, President Joe Biden went off on one of his patented “Have you ever noticed?” jags in which he points out some politically inconvenient fact, such as that Jews Control Media, but then, at the last moment, saves his career by declaring But That’s a Good Thing!

“I’m going to say something that’s going to get me in trouble … think about it, if you want to know where the American public is, look at the money being spent on advertising. Did you ever 5 years ago think every second or third ad out of 5 or 6 would be biracial couples?”

The Grio opined:

Over 70% of the commercials run in the last 4 years featuring a Black and white interracial couple featured a white man and a Black woman. In fact, for certain high-end products like luxury cars, you are more likely to see a white man and his Black wife than you are a Black couple. These ads clearly aren’t reflecting America’s demographics, where 70% of Black/white interracial couples feature a Black man and a white woman.

They do, however, reflect the fact that while white couples prefer same race couples in commercials, they really dislike seeing Black men with white women.

Probably of more importance in this century is that black women dislike seeing black men, especially the high-earning, family-man types depicted in TV spots being married to their archrivals, white women, instead of them.

Finally, because women spend far more than men do (because men focus more on earning and give some of their earnings to their womenfolk to focus more of spending), TV commercials largely are oriented to flatter women. An extremely common way they do that is to depict the husband as a humorous dolt who must be set straight by his savvy wife.

The result of all these contemporary compulsions: The Twitter Account “White Men Are Stupid in Commercials” (@StupidWhiteAds) documents the countless ads in which an upper middle class suburban family features a half-wit white husband and his all-knowing black wife.

I always feel sorry for the black male comic actors who could have got big laughs as the brilliant black wife’s damn fool husband, but we live in a corporate culture extremely leery of portraying even one black as unintelligent for fear that would be seen as vindicating The Bell Curve.

Thus, new campaign spots from Harris-Walz reflect this traditional dynamic with Walz playing the culturally ignorant white husband and Kamala the sophisticated black wife: